The economists and market research professionals that make up the staff of the company’s strategic planning division identify and analyze major trends that affect cotton markets in the United States and globally. This information serves as the basis for Cotton Incorporated’s efforts to benefit cotton through insightful and strategic thinking.

Our economists’ regular market briefings help mills, manufacturers, brands and retailers make more informed decisions about using cotton. Our researchers monitor consumers’ attitudes toward fiber, textile product purchase behavior and attitudes towards fashion, both in the U.S. and internationally. Several newsletters and reports are regularly published by Strategic Planning and distributed to thousands of textile decision-makers worldwide. These publications include: Monthly Economic Letter Updates U.S. and world cotton marketing information with analysis of the latest key statistics Executive Cotton Update A comprehensive chartbook of macroeconomic and fiber data for textile industry leaders The Textile Consumer In-depth research articles that address important industry and consumer trends